Men and women with a "Plus": Gender, masculinities and steroids in newspapers and magazines in 2010

Patricia Silveira de Farias Fátima Cecchetto Paulo Rodrigo Pedroso da Silva About the authors

The present paper discusses body and gender representations in the media connected to the use of steroids. We took as our subject the content of news and magazines published in 2010, available at the Oswaldo Cruz Foundation collection in Rio de Janeiro, Brazil. Our analysis allows us to indicate that the emphasis in the paradigm of a strong body is directed to both men and women and that news and magazines feature a significant role in the dissemination of a hypervirile corporality.

Gender; Masculinity; Media; Steroids

Núcleo de Estudos de Gênero - Pagu Universidade Estadual de Campinas, PAGU Cidade Universitária "Zeferino Vaz", Rua Cora Coralina, 100, 13083-896, Campinas - São Paulo - Brasil, Tel.: (55 19) 3521 7873, (55 19) 3521 1704 - Campinas - SP - Brazil