This article discusses the topic of porn videos found on the Internet in order to think about the possible impacts and modifications provided by this technology in pornographic representation. The choice for the online was due to the tremendous growth and market segmentation of porn in this space, as well as national and transnational constant attempts to control the content posted on the network, whose main points of discussion are pornography, pedophilia and piracy. So, in this paper, I intend, from an anthropological perspective, to address the ways in which online acts in the porn market, especially in Brazil, increasing segmentation of the genre pornographic and enabling the growth of pornography so called alternative (altporn). To do this, I take examples of my database of empirical research focusing on the pioneer Brazilian website in the production of alternative pornography. My intent is to understand the ways in which this kind of production are organized - with close liaison with technological advances - and what are the genre conventions that operate in this segment from the observation of bodies, desires and sexual practices found in videos and pictures.
Pornography; Altporn; Cyber culture; Internet