Dancers in the "Integrated Circuit" of Television: Gender and Sexuality Troubles in The Search for Audience

The objective of the article is to contribute to a history of audiovisual production in Brazil based on the experience of chacretes, who were dancers on the television program "Chacrinha" in the 1970s. The text reflects on recurrent gender and sexuality issues in the market strategies adopted by TV producers. To qualify the technical-scientific narratives used to attract audiences, the affective connections created by the chacretes with their viewers is also highlighted, particularly with the "housewives"who were the"target audience" of the programs recorded before live audiences.

Television; Mass Communication; Audience; Talk Shows; Chacrinha