On "ghettos" and "labels": tensions in the gay market in Sao Paulo

This article, cased on ethnographic research, documental sources and interviews, focuses on the formation of a gay and lesbian market in São Paulo since the 1990's. It analyses a disposition to escape to categories related to sexuality in the definition of spaces of sociability and consumption, which are supported by a public that could be called of "modern" people. The analysis of these processes is founded on theoretical perspectives that assume the contingent and performative character of identity construction, as well as considering the processes related to consumption as basically a social act.

Sexuality; Lifestyles; Consumption; Homosexuality; Identity


Núcleo de Estudos de Gênero - Pagu Universidade Estadual de Campinas, PAGU Cidade Universitária "Zeferino Vaz", Rua Cora Coralina, 100, 13083-896, Campinas - São Paulo - Brasil, Tel.: (55 19) 3521 7873, (55 19) 3521 1704 - Campinas - SP - Brazil
E-mail: cadpagu@unicamp.br