This paper deals with proposals for self-care by means of self-control in the promotion of nutritional health, especially in the quest to avoid weight gain and the consumption of food that does not meet 'healthy food' guidelines. These initiatives present themselves as self-care strategies that are legitimated and enshrined in the context of nutritional heath, linked with moralistic modes on the current ways of leading our lives. The study's critical standpoint adopts a biopolitical approach and 'cynical parrhesia' as an argumentative line of reasoning, which is in line with Cynicism as a philosophical doctrine, subsequently developed by Michel Foucault in his studies on care of the self.
Health promotion; Healthy diet; Care of the self; Risk