The aim of the present work is to discuss some consequences of the method called “Discourse of the Collective Subject” concerning the semantic density of the qualitative data, that implies a significantly and more relevant presence of the collective thought as empirical reality in qualitative researches. Such a presence of the empirical material, associated to the understanding of the collective thought as referent, allows a dialogue of the descriptive and interpretative moment in this variety of research. This in turn alludes to a new possibility that points out to the uncertain and unexpected contributing to a renewed understanding of the nature and processes of the social representations as complex realities.
Discourse of the collective subject; Complexity; Collective thought; Self-organization