This work takes into account several materials that contain orientation on how people can live a healthier lifestyle. A preliminary reflection were made with the objective of pointing out how these materials emphasize a rather prominent attribute of modern societies, specially the Western ones: the need to take care of the social body. Moreover, this reflection allowed identifying some syntagms whose functioning seems to be typically formulaic (Krieg-Planque, 2010, 2011), what could be a strong evidence that being healthy and having a long lifetime, at least in the contemporary Western world, is related to a highly complex discursive function.
discursive formulas; health; public policies; biopower
