Different studies on the construction of gendered identities in the media have shown that the male-female polarity has been guiding historical narratives, as it differentiates men and women according to biological features. They also problematize the role played by technological developments and marketing practices in the strengthening of explanatory scientific discourses concerning human behavior in the contemporary scenario. In light of this state of affairs, the purpose of the present paper is to map part of the beliefs and logics underlying contemporary media practices, analyzing its participation in the construction of womanhood and hegemonic femininity. The reflection is triggered by an article published in an English newspaper and draws on Critical Discourse Analysis to approach the construction of imaginary subject positions for interlocutors whose voices interact in the focused text.
Identity; Gender; Media discourse; Critical Discourse Analysis