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CHILDHOOD CULTURES: THE WAYS CHILDREN WATCH AND INTERACT WITH THE ANIMATED SERIES

PATRÍCIA GONÇALVES NERY TERESA CRISTINA REGO About the authors

ABSTRACT:

In today's society, numerous products and media content, appropriated and creatively reworked by children in processes of interaction with peers and adults, integrate the so-called childhood cultures. Among these cultural products, the animated series broadcast by TV participate, with emphasis, in the daily experiences of children. The objective of this article is to present the first part of the results of an investigation that sought to understand the ways children watch, interact and mean the animation series. The research was carried out in the scope of qualitative and participative research, by means of a microsocial analysis, of an interpretative nature, integrated to the area of Child Sociology, which was combined in an interdisciplinary way with the Latin American Cultural Studies in the area of Communication. Carried out with a group of nine and ten-year-old students, the research examined the point of view of children from the use of diversified methodological strategies involving participant observation, interviews in small groups and workshops. The results obtained reveal, among other aspects, that children do not simply assimilate what they see as mere passive spectators. In multiconnectivity with other media, they participate in an active, interactive and dialogical process, always related to the socio-cultural context in which they are inserted. They also point out the great responsibility (not always perceived or recognized) involved in the production of content and media products for children in general, and in particular, the animation series aimed at children and young people.

Keywords:
Childhood cultures; multiconnectivity; midiatic products; animation series; television

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