In this paper, we examined the production and reception of a video produced by Biology pre-service teachers in order to identify the mode of address and the preferred meaning according to its producers and according to the readings made by a group of spectators. For this, we analyze the video, interviewed the producers and screened the video for their classmates. The results indicate that the group mostly identified a slightly different preferred meaning than the one conceived by the producers. Neverthelessthey assessed as appropriate the strategies for addressing used in the video. Besides we noted that even the production of a explicit educational purposevideo is immersed in indetermination and that the places constructed for the viewers can be diversely reconfigured by them.
Educational video; Film reception studies; Biology teaching.