This study compared the meaning of money that prevail in Brazilian Regions using the Money Meaning Scale (MMS), composed by Inequality, Culture, Power, Progress, Detachment, Conflict, Stability, Pain and Pleasure Factors. The study was carried out with a sample of 760 subjects, 60% women, with varied ages, occupation and income, and more than five years living in the place. Results indicated significant differences in all components, except Pleasure and Pain, and differential patterns: higher Stability in the North, higher Conflict and Detachment in the Northeast, lower Stability and Power in the Federal District, lower Power and Conflict in the South, and in the Southeast higher Power, Inequality, Culture, Pleasure and Pain, and lower Detachment. A separated exam of the Southeast showed a higher internal diversity than among Brazilian Regions. These results are discussed considering historic-cultural aspects and stereotypy. It indicated that MMS is sensitive to discriminate meaning of money profiles.
Meaning of money; Economic Psychology; Psychology of Money; Regional differences
