Girls! be educated by Barbie and "with"Barbie...

Fernanda Theodoro Roveri Carmen Lúcia Soares About the authors

Ever since children are born, they live certain social experiences that are determined by the fact of being boys or girls. What conceptions of gender, body and childhood are presented by a doll that wants to be the best friend of the child-girl? This article analyzes the success of the Barbie doll, the ways to educate girls and the advertising mechanisms that configure its versatile personality and produce certain ways of thinking, acting and relating with the world.

Barbie; body; childhood; gender; education


Setor de Educação da Universidade Federal do Paraná Educar em Revista, Setor de Educação - Campus Rebouças - UFPR, Rua Rockefeller, nº 57, 2.º andar - Sala 202 , Rebouças - Curitiba - Paraná - Brasil, CEP 80230-130 - Curitiba - PR - Brazil
E-mail: educar.ufpr2016@gmail.com educar@ufpr.br