Women's press has an important role in the education of literate women. In the 50's and 60's of the twentieth century women's magazines occupied a prominent place in the lives of its readers, talking to them about everyday problems. They were counselors and confidants, entertainment partners. From this it can be said that such journals may contribute to the maintenance of certain standards, passing so-called traditional roles of women, behavior, sexuality and gender relations. The research sources are composed of 31 volumes of the Querida magazine with copies representing the years between 1958 and 1968. The objective of this research with such magazines is to seek to understand patterns of behavior that the speeches in the column Right and Wrong in Querida (1958-1968) would have contributed to suggest and what representations of a time these speeches, which appeared on pages of the selected magazines, echoed.
women education; printed media; gender discourses; representation
