This research has aimed the identification of AIDS attendance and treatment Social Representations on professionals that handle HIV serum-positive patients. The sample was composed by 61 professionals who work directly in the AIDS context at the Public Health from João Pessoa, PB. Most of them were women (82%) and older than 44 years old (42%). Data have been collected through the Word Free Association Technique, and later analyzed through Tri-Deux-Mots software, interpreted by the factorial correspondence analysis. The factorial correspondence analysis graphic revealed semantics universes associated with the age and professional categories, which was classified into the medical and humanities area. It was observed that the daily practice experience leads the professional to go beyond the suffering issues caused by AIDS, as well as to re-conduct the attendance and treatment towards more subjective aspects of the patient. Different academic background influences the serum-positive representations development, as it is related to the personal daily practices.
Health personnal; Social representations; Acquired immunodeficiency syndrome