The main objective of this study was to measure attitudes of university students in relation to health and body aesthetic. The theoretical basis was the Theory of Social Representations, in its dimensional approach. We built the Health and Beauty Attitude Scale - HBAS (construction and validation). 500 university students of Physical Education, Medicine, Nutrition, Fashion of Santa Catarina participated. These students have a slightly positive attitude towards health and body aesthetics. It is concluded that scale is a valid instrument, and may be useful as a complementary tool in evaluation of patients with body dysmorphic disorder and obesity.
scale; body; attitudes; health; aesthetic
