Open-access Rich people don’t watch TV: perspectives from Brazilian coaches on the relationship between television, success, and personal development

ABSTRACT

This study examines the discourses of Brazilian coaches in YouTube videos regarding the habit of watching TV. Drawing upon Foucauldian-inspired discourse analysis (2009), we scrutinize how this consumption is depicted as detrimental, linked to poor time management, and perceived as a hindrance to personal development. We delve into discourses that individualize the mental impacts of TV within the context of the therapeutic culture promoted by these individuals. We identify two main categories: TV and vibration and TV and wealth, which unveil the interconnections between the counseling culture and discourses discrediting TV, presenting it as an inferior cultural practice that reinforces class distinctions. Finally, we highlight the problematic aspects of individual accountability in everyday acts such as the habit of television viewing, which obscures the structural and systemic factors influencing the social and economic trajectories of individuals.

KEYWORDS
coaches; television; quality; consumption; success

location_on
Programa de Pós-Graduação em Comunicação e Semiótica da Pontifícia Universidade Católica de São Paulo (PUC-SP) Rua Ministro Godoi, 969, 4º andar, sala 4A8, 05015-000 São Paulo/SP Brasil, Tel.: (55 11) 3670 8146 - São Paulo - SP - Brazil
E-mail: galaxiapucsp@gmail.com
rss_feed Acompanhe os números deste periódico no seu leitor de RSS
Reportar erro