O amor virtual como instância de empreendedorismo e de reificação

Virtual love as an instance of entrepreneurship and of reification

Resumos

Na sociedade contemporânea, observa-se em várias frentes uma valorização do empreendedorismo, no sentido de um aparente fortalecimento da agência subjetiva. A contrapartida disso é um movimento de reificação, que conta com o engajamento do próprio sujeito. Essas tendências, também presentes na cibercultura de modo geral, são ilustradas pelo fenômeno do amor virtual: a multiplicação de opções amorosas e o declínio de modelos externos padronizados dão, em tese, a cada um a possibilidade de maior iniciativa, contrabalançada pela propensão a objetivar-se e objetivar o outro.

amor virtual; empreendedorismo; reificação; neoliberalismo; Foucault; Honneth


Several fronts in contemporary society show an appreciation of entrepreneurship, in the sense of an apparent strengthening of the subjective agency. The counterpart of this is a movement of reification, which relies on the engagement of the subject himself. These trends, which are also present in cyberculture in general, are illustrated by the phenomenon of virtual love: the multiplication of dating options and, in theory, the decline of standardized external models gives the individual more possibilities for taking the initiative, counterbalanced by the propensity for objectification of himself and the other.

virtual love; entrepreneurship; reification; neoliberalism; Foucault; Honneth


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Datas de Publicação

  • Publicação nesta coleção
    29 Jul 2014
  • Data do Fascículo
    Jun 2014

Histórico

  • Recebido
    Maio 2013
  • Aceito
    Jul 2013
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