Abstract
This paper introduces Adelmo Genro Filho's concept of ideology, as well as his definition of journalism as a form of knowledge, based on an onto-methodological exegesis of his essay The pyramid secret: towards a Marxist theory of journalism. He talks about three attributes to the term ideology: a criticism of the ideology of journalistic objectivity; a criticism of theories considering journalism exclusively as a class ideological device; and the possibility of a journalism made to a proletarian ideology. Genro Filho's concept of ideology comes up to be similar to that of György Lukács, as written in "The ideal and the ideology" (Ontology of social being II). This analysis proposes to discuss the journalism both as knowledge and ideology, which seems suitable to face the symbolic crises of traditional journalism.
Keywords:
journalism; ideology; knowledge; Adelmo Genro Filho; Gyorgy Lukács