Corporate Strategic Planning and Information & Communication Technology Planning: a project based approach

Falsarella, Orandi Mina; Jannuzzi, Celeste Aída Sirotheau Corrêa

doi:10.1590/0104-530X481-16

Acessibilidade / Reportar erro

Brasil

Español English

sumário « anterior atual seguinte »

Sumário

Original Article • Gest. Prod. 24 (3) • Jul-Sep 2017 • https://doi.org/10.1590/0104-530X481-16 copy

Corporate Strategic Planning and Information & Communication Technology Planning: a project based approach

Authorship SCIMAGO INSTITUTIONS RANKINGS

Abstract:

This paper discusses the importance of Information Systems (IS) and Information and Communication Technology (ICT) in Corporate Strategic Planning, and the importance of integrating these systems and technologies into the organization’s business strategies. It is an empirical study based on a literature review of the subject, with the objective of presenting how the concept of projects contributes to the process of integrating the company’s business strategy and ICT strategy. The proposal is built through the products arising from the Corporate Strategic Planning development, the projects needed to begin implementing the plan, and the relationship between the two as inputs for the preparation of Strategic Planning for Information and Communication Technology. As a result, we provide examples showing this integration process in a practical way, and its follow-up based on the Balanced Scorecard.

Keywords:
Strategic Planning; Business; Information & Communication Technology; Projects

Strategic Objectives	Targets	Strategies
Significantly increase vehicle sales.	Increase by 50% in two years and 70% in four years.	Increase the number of sellers; Expand the marketing of vehicles through the Corporate Portal; Improve relationships with customers to increase the exchange of vehicles.
Expand the number of transactions by the Motor Vehicle Service Sector.	Increase the scheduling of services in the first two years by 70%.	Make the sector more proactive by going to meet the customers instead of waiting for them to bring the vehicle to be serviced.
Improve customer service.	Increase satisfaction, as measured on a scale of 0 to 10, from 4 to 7 points.	Train telephone and technical staff.

Strategies	Projects
Expand the number of vendors.	1. Hire and train new salespeople; 2. Enhance physical space and install new workstations.
Expand the marketing of vehicles through the Corporate Portal.	3. Review the corporate portal and create a friendlier version that facilitates the virtual sales process.
Improve relationships with customers to increase the exchange of vehicles.	4. Install a Customer Relationship Management application to encourage loyalty.
Make the sector more proactive by going to the customers instead of waiting for them to bring the vehicle to be serviced.	5. Build an information system that allows customers to be contacted when their vehicle is due for scheduled services.
Traintelephone and technical staff.	6. Conduct training courses; 7. Create an application for measuring customer satisfaction.

Projects	Applications Portfolio
1. Hire and train new salespeople.	No integration.	No integration.
2. Enhance physical space and install new workstations.	No integration.	Evaluate the need to expand the number and network of computers.
3. Review the corporate portal and create a friendlier version that facilitates the virtual sales process.	Create improvements in the Corporate Portal.	Evaluate the need to expand the number and network of computers.
4. Install Customer Relationship Management application to encourage loyalty.	Create IS for Customer Relationship Management.	Evaluate the need to expand the number and network of computers.
5. Build an information system that allows customers to be contacted when their vehicle is due for scheduled services.	Create IS for Customer Relationship Management.	Assess the need to expand the number and computer network Check for sensor technology for measuring and transmitting kilometers driven to the dealership.
6. Conduct training courses.	No integration.	No integration.
7. Create application to measure customer satisfaction.	Create IS to measure customer satisfaction.	Evaluate the need to expand the number and network of computers.

General objectives, goals, strategies, projects	Indicators	Perspectives
General Objective 1: Significantly increase the sales of vehicles. Goals: Increase by 50% in two years and 70% in four years. Strategy: Increase the marketing of vehicles through the Corporate Portal. Project: Review the corporate portal to create a friendlier version that facilitates the virtual sales process.	Revenue Profitability	Financial
	Acceptance rate Number of clients that access the portal	Customers
	Efficiency of sales process steps Business closing time	Internal Processes
	Availability Indicator Staff training	Learning and Growth

Universidade Federal de São Carlos Departamento de Engenharia de Produção , Caixa Postal 676 , 13.565-905 São Carlos SP Brazil, Tel.: +55 16 3351 8471 - São Carlos - SP - Brazil
E-mail: gp@dep.ufscar.br

Acompanhe os números deste periódico no seu leitor de RSS

[1] Source: Authors.