E-mail
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Eisenberg (2011) Eisenberg, I. (2011). Lead-User Research for Breakthrough Innovation. Research Technology Management, 54(1), 50-58. http://dx.doi.org/10.1080/08956308.2011.11657673. http://dx.doi.org/10.1080/08956308.2011...
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Website
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Kozinets et al. (2008) Kozinets, R. V., Hemetsberger, A., & Schau, H. J. (2008). The wisdom of consumer crowds collective innovation in the age of networked marketing. Journal of Macromarketing , 28(4), 339-354. http://dx.doi.org/10.1177/0276146708325382. http://dx.doi.org/10.1177/0276146708325...
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Wiki
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Blohm et al. (2011) Blohm, I., Bretschneider, U., Leimeister, J. M., & Krcmar, H. (2011). Does collaboration among participants lead to better ideas in IT-based idea competitions? An empirical investigation. International Journal of Networking and Virtual Organisations, 9(2), 106-122. http://dx.doi.org/10.1504/IJNVO.2011.042413. http://dx.doi.org/10.1504/IJNVO.2011.04...
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Blog
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Bilgram et al. (2008) Bilgram, V., Brem, A., & Voigt, K.-I. (2008). User-centric innovations in new product development — systematic identification of lead users harnessing interactive and collaborative online-tools. International Journal of Innovation Management , 12(03), 419-458. http://dx.doi.org/10.1142/S1363919608002096. http://dx.doi.org/10.1142/S136391960800...
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Bilgram et al. (2008) Bilgram, V., Brem, A., & Voigt, K.-I. (2008). User-centric innovations in new product development — systematic identification of lead users harnessing interactive and collaborative online-tools. International Journal of Innovation Management , 12(03), 419-458. http://dx.doi.org/10.1142/S1363919608002096. http://dx.doi.org/10.1142/S136391960800...
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Droge et al. (2010) Droge, C., Stanko, M. A., & Pollitte, W. A. (2010). Lead users and early adopters on the web: the role of new technology product blogs. Journal of Product Innovation Management , 27(1), 66-82. http://dx.doi.org/10.1111/j.1540-5885.2009.00700.x. http://dx.doi.org/10.1111/j.1540-5885.2...
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Droge et al. (2010) Droge, C., Stanko, M. A., & Pollitte, W. A. (2010). Lead users and early adopters on the web: the role of new technology product blogs. Journal of Product Innovation Management , 27(1), 66-82. http://dx.doi.org/10.1111/j.1540-5885.2009.00700.x. http://dx.doi.org/10.1111/j.1540-5885.2...
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Fóruns de discussão
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Hewer & Brownlie (2010) Hewer, P., & Brownlie, D. (2010). On market forces and adjustments: Acknowledging consumer creativity through the aesthetics of debadging. Journal of Marketing Management , 26(5-6), 428-440. http://dx.doi.org/10.1080/02672570903458730. http://dx.doi.org/10.1080/0267257090345...
; Howe et al. (2000) Howe, V., Mathieu, R. G., & Parker, J. (2000). Supporting new product development with the Internet. Industrial Management & Data Systems, 100(5-6), 277-284. http://dx.doi.org/10.1108/02635570010301197. http://dx.doi.org/10.1108/0263557001030...
; Jeppesen & Molin (2003) Jeppesen, L. B., & Molin, M. J. (2003). Consumers as co-developers: Learning and innovation outside the firm. Technology Analysis and Strategic Management, 15(3), 363-383. http://dx.doi.org/10.1080/09537320310001601531. http://dx.doi.org/10.1080/0953732031000...
; Nambisan & Baron (2009) Nambisan, S., & Baron, R. A. (2009). Virtual customer environments: Testing a model of voluntary participation in value co-creation activities. Journal of Product Innovation Management, 26(4), 388-406. http://dx.doi.org/10.1111/j.1540-5885.2009.00667.x. http://dx.doi.org/10.1111/j.1540-5885.2...
; Nambisan & Baron (2010) Nambisan, S., & Baron, R. A. (2010). Different roles, different strokes: Organizing virtual customer environments to promote two types of customer contributions. Organization Science, 21(2), 554-572. http://dx.doi.org/10.1287/orsc.1090.0460. http://dx.doi.org/10.1287/orsc.1090.046...
; Wu & Fang (2010) Wu, S. C., & Fang, W. C. (2010). The effect of consumer-to-consumer interactions on idea generation in virtual brand community relationships. Technovation , 30(11-12), 570-581. http://dx.doi.org/10.1016/j.technovation.2010.07.005. http://dx.doi.org/10.1016/j.technovatio...
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Jeppesen & Molin (2003) Jeppesen, L. B., & Molin, M. J. (2003). Consumers as co-developers: Learning and innovation outside the firm. Technology Analysis and Strategic Management, 15(3), 363-383. http://dx.doi.org/10.1080/09537320310001601531. http://dx.doi.org/10.1080/0953732031000...
; Nambisan & Baron (2009) Nambisan, S., & Baron, R. A. (2009). Virtual customer environments: Testing a model of voluntary participation in value co-creation activities. Journal of Product Innovation Management, 26(4), 388-406. http://dx.doi.org/10.1111/j.1540-5885.2009.00667.x. http://dx.doi.org/10.1111/j.1540-5885.2...
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Nambisan & Baron (2009) Nambisan, S., & Baron, R. A. (2009). Virtual customer environments: Testing a model of voluntary participation in value co-creation activities. Journal of Product Innovation Management, 26(4), 388-406. http://dx.doi.org/10.1111/j.1540-5885.2009.00667.x. http://dx.doi.org/10.1111/j.1540-5885.2...
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Iivari (2010) Iivari, N. (2010). Discursive construction of ‘user innovations’ in the open source software development context. Information and Organization , 20(2), 111-132. http://dx.doi.org/10.1016/j.infoandorg.2010.03.002. http://dx.doi.org/10.1016/j.infoandorg....
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Iivari (2010) Iivari, N. (2010). Discursive construction of ‘user innovations’ in the open source software development context. Information and Organization , 20(2), 111-132. http://dx.doi.org/10.1016/j.infoandorg.2010.03.002. http://dx.doi.org/10.1016/j.infoandorg....
; Janzik & Raasch (2011) Janzik, L., & Raasch, C. (2011). Online communities in mature markets: why join, why innovate, why share? International Journal of Innovation Management, 15(4), 797-836. http://dx.doi.org/10.1142/S1363919611003568. http://dx.doi.org/10.1142/S136391961100...
; Jeppesen & Molin (2003) Jeppesen, L. B., & Molin, M. J. (2003). Consumers as co-developers: Learning and innovation outside the firm. Technology Analysis and Strategic Management, 15(3), 363-383. http://dx.doi.org/10.1080/09537320310001601531. http://dx.doi.org/10.1080/0953732031000...
; Nambisan & Baron (2009) Nambisan, S., & Baron, R. A. (2009). Virtual customer environments: Testing a model of voluntary participation in value co-creation activities. Journal of Product Innovation Management, 26(4), 388-406. http://dx.doi.org/10.1111/j.1540-5885.2009.00667.x. http://dx.doi.org/10.1111/j.1540-5885.2...
; Nambisan & Baron (2010) Nambisan, S., & Baron, R. A. (2010). Different roles, different strokes: Organizing virtual customer environments to promote two types of customer contributions. Organization Science, 21(2), 554-572. http://dx.doi.org/10.1287/orsc.1090.0460. http://dx.doi.org/10.1287/orsc.1090.046...
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Mídias sociais
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Kozinets et al. (2008) Kozinets, R. V., Hemetsberger, A., & Schau, H. J. (2008). The wisdom of consumer crowds collective innovation in the age of networked marketing. Journal of Macromarketing , 28(4), 339-354. http://dx.doi.org/10.1177/0276146708325382. http://dx.doi.org/10.1177/0276146708325...
; Lovejoy & Sinha (2010) Lovejoy, W. S., & Sinha, A. (2010). Efficient structures for innovative social networks. Management Science, 56(7), 1127-1145. http://dx.doi.org/10.1287/mnsc.1100.1168. http://dx.doi.org/10.1287/mnsc.1100.116...
; Amaral & Rego (2010) Amaral, I. S., & Rego, A. (2010). Innovation intelligence: Crowdsourcing in a social network. International Journal of Technology Intelligence and Planning , 6(3), 288-299. http://dx.doi.org/10.1504/IJTIP.2010.035780. http://dx.doi.org/10.1504/IJTIP.2010.03...
; Sawhney et al. (2003) Sawhney, M., Prandelli, E., & Verona, G. (2003). The power of innomediation. MIT Sloan Management Review, 44(2), 77-82. ; Kim et al. (2008) Kim, J. H., Bae, Z.-T., & Kang, S. H. (2008). The role of online brand community in new product development: case studies on digital product manufacturers in Korea. International Journal of Innovation Management, 12(3), 357-376. http://dx.doi.org/10.1142/S1363919608002011. http://dx.doi.org/10.1142/S136391960800...
; Di Gangi et al. (2010) Di Gangi, M., Wasko, M. M., & Hooker, R. E. (2010). Getting customers’ ideas to work for you: learning from dell how to succeed with online user innovation communities. MIS Quarterly Executive, 9(4), 213-228. ; Marchi et al. (2011) Marchi, G., Giachetti, C., & De Gennaro, P. (2011). Extending lead-user theory to online brand communities: The case of the community Ducati. Technovation, 31(8), 350-361. http://dx.doi.org/10.1016/j.technovation.2011.04.005. http://dx.doi.org/10.1016/j.technovatio...
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Kozinets et al. (2008) Kozinets, R. V., Hemetsberger, A., & Schau, H. J. (2008). The wisdom of consumer crowds collective innovation in the age of networked marketing. Journal of Macromarketing , 28(4), 339-354. http://dx.doi.org/10.1177/0276146708325382. http://dx.doi.org/10.1177/0276146708325...
; Hienerth & Lettl (2011) Hienerth, C., & Lettl, C. (2011). Exploring how peer communities enable lead user innovations to become standard equipment in the industry: Community Pull Effects. Journal of Product Innovation Management, 28(1), 175-195. http://dx.doi.org/10.1111/j.1540-5885.2011.00869.x. http://dx.doi.org/10.1111/j.1540-5885.2...
; Sawhney et al. (2003) Sawhney, M., Prandelli, E., & Verona, G. (2003). The power of innomediation. MIT Sloan Management Review, 44(2), 77-82.
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Hienerth & Lettl (2011) Hienerth, C., & Lettl, C. (2011). Exploring how peer communities enable lead user innovations to become standard equipment in the industry: Community Pull Effects. Journal of Product Innovation Management, 28(1), 175-195. http://dx.doi.org/10.1111/j.1540-5885.2011.00869.x. http://dx.doi.org/10.1111/j.1540-5885.2...
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Janzik & Raasch (2011) Janzik, L., & Raasch, C. (2011). Online communities in mature markets: why join, why innovate, why share? International Journal of Innovation Management, 15(4), 797-836. http://dx.doi.org/10.1142/S1363919611003568. http://dx.doi.org/10.1142/S136391961100...
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Competição de ideias
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Antikainen & Vaataja (2010) Antikainen, M. J., & Vaataja, H. K. (2010). Rewarding in open innovation communities - how to motivate members. International Journal of Entrepreneurship and Innovation Management, 11(4), 440-456. http://dx.doi.org/10.1504/IJEIM.2010.032267. http://dx.doi.org/10.1504/IJEIM.2010.03...
; Blohm et al. (2011) Blohm, I., Bretschneider, U., Leimeister, J. M., & Krcmar, H. (2011). Does collaboration among participants lead to better ideas in IT-based idea competitions? An empirical investigation. International Journal of Networking and Virtual Organisations, 9(2), 106-122. http://dx.doi.org/10.1504/IJNVO.2011.042413. http://dx.doi.org/10.1504/IJNVO.2011.04...
; Frey et al. (2011) Frey, K., Luthje, C., & Haag, S. (2011). Whom should firms attract to open innovation platforms? The role of knowledge diversity and motivation. Long Range Planning, 44(5-6), 397-420. http://dx.doi.org/10.1016/j.lrp.2011.09.006. http://dx.doi.org/10.1016/j.lrp.2011.09...
; Gofman & Moskowitz (2009) Gofman, A., & Moskowitz, H. (2009). Steps towards a consumer-driven innovation machine for ‘ordinary’ product categories in their later lifecycle stages. International Journal of Technology Management, 45(3/4), 349-363. http://dx.doi.org/10.1504/IJTM.2009.022658. http://dx.doi.org/10.1504/IJTM.2009.022...
; Piller & Walcher (2006) Piller, F. T., & Walcher, D. (2006). Toolkits for idea competitions: a novel method to integrate users in new product development. R & D Management, 36(3), 307-318. http://dx.doi.org/10.1111/j.1467-9310.2006.00432.x. http://dx.doi.org/10.1111/j.1467-9310.2...
; Sawhney et al. (2003) Sawhney, M., Prandelli, E., & Verona, G. (2003). The power of innomediation. MIT Sloan Management Review, 44(2), 77-82. ; Füller et al. (2011) Füller, J., Hutter, K., & Faullant, R. (2011). Why co-creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions. R & D Management, 41(3), 259-273. http://dx.doi.org/10.1111/j.1467-9310.2011.00640.x. http://dx.doi.org/10.1111/j.1467-9310.2...
; Ebner et al. (2009) Ebner, W., Leimeister, J. M., & Krcmar, H. (2009). Community engineering for innovations: the ideas competition as a method to nurture a virtual community for innovations. R & D Management, 39(4), 342-356. http://dx.doi.org/10.1111/j.1467-9310.2009.00564.x. http://dx.doi.org/10.1111/j.1467-9310.2...
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Gofman & Moskowitz (2009) Gofman, A., & Moskowitz, H. (2009). Steps towards a consumer-driven innovation machine for ‘ordinary’ product categories in their later lifecycle stages. International Journal of Technology Management, 45(3/4), 349-363. http://dx.doi.org/10.1504/IJTM.2009.022658. http://dx.doi.org/10.1504/IJTM.2009.022...
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Plataformas de cocriação
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Antikainen & Vaataja, (2010) Antikainen, M. J., & Vaataja, H. K. (2010). Rewarding in open innovation communities - how to motivate members. International Journal of Entrepreneurship and Innovation Management, 11(4), 440-456. http://dx.doi.org/10.1504/IJEIM.2010.032267. http://dx.doi.org/10.1504/IJEIM.2010.03...
; Füller et al. (2010) Füller, J., Faullant, R., & Matzler, K. (2010). Triggers for virtual customer integration in the development of medical equipment - From a manufacturer and a user’s perspective. Industrial Marketing Management, 39(8), 1376-1383. http://dx.doi.org/10.1016/j.indmarman.2010.04.003. http://dx.doi.org/10.1016/j.indmarman.2...
; Hemetsberger & Godula (2007) Hemetsberger, A., & Godula, G. (2007). Virtual customer integration in new product development in industrial markets: The QLL framework. Journal of Business-To-Business Marketing , 14(2), 1-40. http://dx.doi.org/10.1300/J033v14n02_01. http://dx.doi.org/10.1300/J033v14n02_01...
; Mahr & Lievens (2012) Mahr, D., & Lievens, A. (2012). Virtual lead user communities: Drivers of knowledge creation for innovation. Research Policy, 41(1), 167-177. http://dx.doi.org/10.1016/j.respol.2011.08.006. http://dx.doi.org/10.1016/j.respol.2011...
; Hewer & Brownlie (2010) Hewer, P., & Brownlie, D. (2010). On market forces and adjustments: Acknowledging consumer creativity through the aesthetics of debadging. Journal of Marketing Management , 26(5-6), 428-440. http://dx.doi.org/10.1080/02672570903458730. http://dx.doi.org/10.1080/0267257090345...
; Jeppesen & Frederiksen (2006) Jeppesen, L. B., & Frederiksen, L. (2006). Why do users contribute to firm-hosted user communities? The case of computer-controlled music instruments. Organization Science, 17(1), 45-63. http://dx.doi.org/10.1287/orsc.1050.0156. http://dx.doi.org/10.1287/orsc.1050.015...
; Müller-Seitz & Reger (2010) Müller-Seitz, G., & Reger, G. (2010). Networking beyond the software code? an explorative examination of the development of an open source car project. Technovation , 30(11-12), 627-634. http://dx.doi.org/10.1016/j.technovation.2010.07.006. http://dx.doi.org/10.1016/j.technovatio...
; Rohrbeck et al. (2010) Rohrbeck, R., Steinhoff, F., & Perder, F. (2010). Sourcing innovation from your customer: how multinational enterprises use Web platforms for virtual customer integration. Technology Analysis and Strategic Management, 22(2), 117-131. http://dx.doi.org/10.1080/09537320903498462. http://dx.doi.org/10.1080/0953732090349...
; Chu & Chan (2009) Chu, K. M., & Chan, H. C. (2009). Community based innovation: its antecedents and its impact on innovation success. Internet Research, 19(5), 496-516. ; Füller et al. (2007) Füller, J., Jawecki, G., & Muhlbacher, H. (2007). Innovation creation by online basketball communities. Journal of Business Research, 60(1), 60-71. http://dx.doi.org/10.1016/j.jbusres.2006.09.019. http://dx.doi.org/10.1016/j.jbusres.200...
; Füller & Matzler (2007) Füller, J., & Matzler, K. (2007). Virtual product experience and customer participation - A chance for customer-centred, really new products. Technovation, 27(6-7), 378-387. http://dx.doi.org/10.1016/j.technovation.2006.09.005. http://dx.doi.org/10.1016/j.technovatio...
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Hemetsberger & Godula (2007) Hemetsberger, A., & Godula, G. (2007). Virtual customer integration in new product development in industrial markets: The QLL framework. Journal of Business-To-Business Marketing , 14(2), 1-40. http://dx.doi.org/10.1300/J033v14n02_01. http://dx.doi.org/10.1300/J033v14n02_01...
; Nambisan & Baron (2009) Nambisan, S., & Baron, R. A. (2009). Virtual customer environments: Testing a model of voluntary participation in value co-creation activities. Journal of Product Innovation Management, 26(4), 388-406. http://dx.doi.org/10.1111/j.1540-5885.2009.00667.x. http://dx.doi.org/10.1111/j.1540-5885.2...
; Rohrbeck et al. (2010) Rohrbeck, R., Steinhoff, F., & Perder, F. (2010). Sourcing innovation from your customer: how multinational enterprises use Web platforms for virtual customer integration. Technology Analysis and Strategic Management, 22(2), 117-131. http://dx.doi.org/10.1080/09537320903498462. http://dx.doi.org/10.1080/0953732090349...
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Füller et al. (2010) Füller, J., Faullant, R., & Matzler, K. (2010). Triggers for virtual customer integration in the development of medical equipment - From a manufacturer and a user’s perspective. Industrial Marketing Management, 39(8), 1376-1383. http://dx.doi.org/10.1016/j.indmarman.2010.04.003. http://dx.doi.org/10.1016/j.indmarman.2...
; Hemetsberger & Godula (2007) Hemetsberger, A., & Godula, G. (2007). Virtual customer integration in new product development in industrial markets: The QLL framework. Journal of Business-To-Business Marketing , 14(2), 1-40. http://dx.doi.org/10.1300/J033v14n02_01. http://dx.doi.org/10.1300/J033v14n02_01...
; Jeppesen & Frederiksen (2006) Jeppesen, L. B., & Frederiksen, L. (2006). Why do users contribute to firm-hosted user communities? The case of computer-controlled music instruments. Organization Science, 17(1), 45-63. http://dx.doi.org/10.1287/orsc.1050.0156. http://dx.doi.org/10.1287/orsc.1050.015...
; Nambisan & Baron (2009) Nambisan, S., & Baron, R. A. (2009). Virtual customer environments: Testing a model of voluntary participation in value co-creation activities. Journal of Product Innovation Management, 26(4), 388-406. http://dx.doi.org/10.1111/j.1540-5885.2009.00667.x. http://dx.doi.org/10.1111/j.1540-5885.2...
; Rohrbeck et al. (2010) Rohrbeck, R., Steinhoff, F., & Perder, F. (2010). Sourcing innovation from your customer: how multinational enterprises use Web platforms for virtual customer integration. Technology Analysis and Strategic Management, 22(2), 117-131. http://dx.doi.org/10.1080/09537320903498462. http://dx.doi.org/10.1080/0953732090349...
; Bell & Loane (2010) Bell, J., & Loane, S. (2010). ‘New-wave’ global firms: Web 2.0 and SME internationalisation. Journal of Marketing Management, 26(3-4), 213-229. http://dx.doi.org/10.1080/02672571003594648. http://dx.doi.org/10.1080/0267257100359...
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Füller et al. (2010 Füller, J., Faullant, R., & Matzler, K. (2010). Triggers for virtual customer integration in the development of medical equipment - From a manufacturer and a user’s perspective. Industrial Marketing Management, 39(8), 1376-1383. http://dx.doi.org/10.1016/j.indmarman.2010.04.003. http://dx.doi.org/10.1016/j.indmarman.2...
); Hemetsberger & Godula (2007) Hemetsberger, A., & Godula, G. (2007). Virtual customer integration in new product development in industrial markets: The QLL framework. Journal of Business-To-Business Marketing , 14(2), 1-40. http://dx.doi.org/10.1300/J033v14n02_01. http://dx.doi.org/10.1300/J033v14n02_01...
; Nambisan & Baron (2009) Nambisan, S., & Baron, R. A. (2009). Virtual customer environments: Testing a model of voluntary participation in value co-creation activities. Journal of Product Innovation Management, 26(4), 388-406. http://dx.doi.org/10.1111/j.1540-5885.2009.00667.x. http://dx.doi.org/10.1111/j.1540-5885.2...
; Chu & Chan (2009) Chu, K. M., & Chan, H. C. (2009). Community based innovation: its antecedents and its impact on innovation success. Internet Research, 19(5), 496-516.
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Hemetsberger & Godula (2007) Hemetsberger, A., & Godula, G. (2007). Virtual customer integration in new product development in industrial markets: The QLL framework. Journal of Business-To-Business Marketing , 14(2), 1-40. http://dx.doi.org/10.1300/J033v14n02_01. http://dx.doi.org/10.1300/J033v14n02_01...
; Rohrbeck et al. (2010) Rohrbeck, R., Steinhoff, F., & Perder, F. (2010). Sourcing innovation from your customer: how multinational enterprises use Web platforms for virtual customer integration. Technology Analysis and Strategic Management, 22(2), 117-131. http://dx.doi.org/10.1080/09537320903498462. http://dx.doi.org/10.1080/0953732090349...
; Chu & Chan (2009) Chu, K. M., & Chan, H. C. (2009). Community based innovation: its antecedents and its impact on innovation success. Internet Research, 19(5), 496-516.
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Füller et al., 2010 Füller, J., Faullant, R., & Matzler, K. (2010). Triggers for virtual customer integration in the development of medical equipment - From a manufacturer and a user’s perspective. Industrial Marketing Management, 39(8), 1376-1383. http://dx.doi.org/10.1016/j.indmarman.2010.04.003. http://dx.doi.org/10.1016/j.indmarman.2...
; Jeppesen; Frederiksen, 2006 Jeppesen, L. B., & Frederiksen, L. (2006). Why do users contribute to firm-hosted user communities? The case of computer-controlled music instruments. Organization Science, 17(1), 45-63. http://dx.doi.org/10.1287/orsc.1050.0156. http://dx.doi.org/10.1287/orsc.1050.015...
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Formulários virtuais
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Wu & Fang (2010) Wu, S. C., & Fang, W. C. (2010). The effect of consumer-to-consumer interactions on idea generation in virtual brand community relationships. Technovation , 30(11-12), 570-581. http://dx.doi.org/10.1016/j.technovation.2010.07.005. http://dx.doi.org/10.1016/j.technovatio...
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Howe et al. (2000) Howe, V., Mathieu, R. G., & Parker, J. (2000). Supporting new product development with the Internet. Industrial Management & Data Systems, 100(5-6), 277-284. http://dx.doi.org/10.1108/02635570010301197. http://dx.doi.org/10.1108/0263557001030...
; Sawhney et al. (2003) Sawhney, M., Prandelli, E., & Verona, G. (2003). The power of innomediation. MIT Sloan Management Review, 44(2), 77-82.
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Sawhney et al. (2003) Sawhney, M., Prandelli, E., & Verona, G. (2003). The power of innomediation. MIT Sloan Management Review, 44(2), 77-82.
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Mundos virtuais
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Kohler et al. (2009) Kohler, T., Matzler, K., & Füller, J. (2009). Avatar-based innovation: Using virtual worlds for real-world innovation. Technovation, 29(6-7), 395-407. http://dx.doi.org/10.1016/j.technovation.2008.11.004. http://dx.doi.org/10.1016/j.technovatio...
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Kohler et al. (2009) Kohler, T., Matzler, K., & Füller, J. (2009). Avatar-based innovation: Using virtual worlds for real-world innovation. Technovation, 29(6-7), 395-407. http://dx.doi.org/10.1016/j.technovation.2008.11.004. http://dx.doi.org/10.1016/j.technovatio...
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Kohler et al. (2009) Kohler, T., Matzler, K., & Füller, J. (2009). Avatar-based innovation: Using virtual worlds for real-world innovation. Technovation, 29(6-7), 395-407. http://dx.doi.org/10.1016/j.technovation.2008.11.004. http://dx.doi.org/10.1016/j.technovatio...
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Kohler et al. (2009) Kohler, T., Matzler, K., & Füller, J. (2009). Avatar-based innovation: Using virtual worlds for real-world innovation. Technovation, 29(6-7), 395-407. http://dx.doi.org/10.1016/j.technovation.2008.11.004. http://dx.doi.org/10.1016/j.technovatio...
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Rotulagem colaborativa
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Bilgram et al. (2008) Bilgram, V., Brem, A., & Voigt, K.-I. (2008). User-centric innovations in new product development — systematic identification of lead users harnessing interactive and collaborative online-tools. International Journal of Innovation Management , 12(03), 419-458. http://dx.doi.org/10.1142/S1363919608002096. http://dx.doi.org/10.1142/S136391960800...
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Bilgram et al. (2008) Bilgram, V., Brem, A., & Voigt, K.-I. (2008). User-centric innovations in new product development — systematic identification of lead users harnessing interactive and collaborative online-tools. International Journal of Innovation Management , 12(03), 419-458. http://dx.doi.org/10.1142/S1363919608002096. http://dx.doi.org/10.1142/S136391960800...
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