The aim of this paper is to investigate, through the organizational context, the adoption of management practices for product innovation and the challenges faced by organizations to increase their innovative performance. To this end, the following dimensions are studied: 1) innovation culture, 2) organizational structure and governance for innovation, and 3) relationships with the external environment. The choice of this theme is justified by the fact that organizational contexts that enhance innovative performance are still not fully unraveled, and by the lack of empirical studies that analyze the reality of the practices proposed in the organizational world, especially in Brazil. Modern approaches to innovation are presented as a conceptual basis. These approaches recognize that well-structured processes are not sufficient for innovation to occur, but an environment conducive to innovative activity is also needed. The realization of exploratory qualitative research is conducted through a multiple case study. In this study, the management systems of four enterprises with innovation activity and relevant product development in Brazil are studied. The main results characterize the intra-organizational challenges and indicate high interdependence between organizational context and consistency of processes of innovation, as well as the influence of organizational structure on how initiatives flow through innovation processes.
Organizational context; Innovation management; Innovation management systems; Product development
