Demands of society, consumers, government, and other organizations for care of the environment, have led some companies to adopt environmental impact measures. The decision about caring for the environment precedes the choice of measures to be taken, which include from the selection of appropriate inputs to the ISO 14001 certification. Funds are necessary for every potential environmental care project. The aim of this paper is to present a feasibility analysis model for environmentally conscious manufacturing. Considering the fact that there is no measurement of value for consumers in the existing models to support investment decisions on environment variables in organizations, this study seeks to bridge this gap. The proposed model consists of six steps. It is expected that this generic model can help organizations define the volume of investments required for a balanced environmental management.
Green products; Investments; Value
