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Systemic evaluation of the possible launch of new university products: an approach based on Systems Thinking

Several methodologies can be applied to the process of new product development. They focus mainly in a sequence of logical steps, applied by an individual or team, based on project scope. The current organizational context requires a process of developing products that contemplate this dynamism experienced. In this sense, this research applies Systems Thinking (SENGE, 2012) to the process of developing a new undergraduate technological course at a university, searching for launch analysis in time and space, identifying the systemic impacts of the new course. The study was carried out following the logic of Design Science Research (BAYAZIT, 2004). Herewith, the methodology of Systems Thinking - Scenario Planning (ANDRADE et al., 2006) was applied to a group of professors and researchers at the university who participated in the development of this undergraduate technological course.

Systems Thinking; University; New Course Development


Universidade Federal de São Carlos Departamento de Engenharia de Produção , Caixa Postal 676 , 13.565-905 São Carlos SP Brazil, Tel.: +55 16 3351 8471 - São Carlos - SP - Brazil
E-mail: gp@dep.ufscar.br