The framing of transgenics in São Paulo newspapers: the potential contribution of information to political participation

Danilo Rothberg Danilo Brancalhão Berbel About the authors

In 2007, Brazil's National Health Surveillance Agency (Anvisa) conducted an online public consultation to obtain input on its Proposed Technical Regulations for assessing the safety of transgenic food products. The article describes the context and results of a research study that identified the main ways in which the newspapers Folha de S.Paulo and O Estado de S.Paulo framed and addressed topics related to the subject matter of this consultation. Our goal was to evaluate the gamut of information available that could contribute to this form of political participation. The journalistic coverage in question was generally fragmented; 70% of articles offered incomplete views on the topics in question.

media; digital democracy; framing; transgenics; Brazil

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