The text is grounded on a theoretical base that sees the imaginary as a part of social reality and a pertinent way of shaping knowledge makers. Reference is made to situations and authors that address this topic directly or indirectly. One vein also explores the social imaginary regarding public health. The conclusion underscores the importance of the imaginary in averting an a-critical consumer-society importation of solutions. Instead, institutions or solutions should be sourced from both the outside and the inside, or from endogenous and exogenous traditions, as part of a continuous reprocessing.
social imaginary; Amazon; knowledge; anthropology of knowledge makers