After the shameful defeat in the Franco-Prussian War (1870) and the seizure of Alsace and Lorraine, France fueled the desire for revenge against Germany. In this context, the paper analyzes visual representations concerning Alsace-Lorraine and the French and German military, as transmitted by postcards produced and circulated in France on the eve and during of World War I (1914-1918). Was observed the use of sentimental, nationalistic and bellicose images, in tune with the collective anti-German imaginary.
First World War; Alsace-Lorraine; Imaginary; Postcards