This study aimed to ascertain how the soft technologies of receptivity and bonding are used in dentists' practice within the Family Health Program in the municipality of Fortaleza, Ceará, towards constructing humanized care. This was a qualitative investigation conducted among 16 dental surgeons using semi-structured interviews and simple observation to gather data. The data were evaluated using content analysis. The results showed that the dentists were making greater use of these technologies in their practice, but receptivity was identified more as a first stage in organizing the demand than as an attitude of listening. The latter stance was more associated with bonding. The great demand has contributed towards tension lines between dentists and users and has forced dental practitioners towards practices that are still tied to the office. New spaces would be important for using these technologies, given that these look beyond the disease, to the individual.
Receptivity; Bonding; Humanization; Dental surgeon