The collective subject that speaks

Abstracts

This paper discusses the Discourse of the Collective Subject as a qualitative-quantitative proposal for opinion polling or social representation research. It proposes that research use the collective opinion as a empirical variable of qualitative and quantitative nature that may, by the interposition of specific discourse subject, to express itself directly without the mediation of researchers meta discourse and avoiding to transform the opinion in a quantitative variable.

discourse of the collective subject; methodology; qualitative research; social representations