This study aims to analyze ethics in educational and care actions oriented by Popular Education in Health, based on the extensionists experiences of the Popular Education and Family Health Care Project. This is a qualitative research done with ten extensionists in the Maria de Nazaré Community, João Pessoa-PB. The empirical material was collected through interviews and participant observation and analyzed by content analysis technique. The reflections showed the importance of valuing subjectivity, sensitivity, take the lead of your own life, affective bonding and loveliness in the ethical acts directed at health care family. This study brings a conception of ethics that transposes the directed act to compliance with ethics codes, usual in health.
Ethics; Health; Care; Popular Education in Health