This paper analyzes the symbolic role of Biosciences in the imagery of life and health, presenting results of observational research of science magazines found on newsstands in three Brazilian cities: Rio de Janeiro, Duque de Caxias and Porto Alegre. It presents a synthetic analysis of the observation of newsstands and the set of covers exposed in them, using illustrative tables, according to a scheme of interpretation of the rhetoric present in these covers. We note that the meanings resulted of image/word symbiosis spread by periodicals, are persuasive tools on the universe of representations and social practices concerning a supposedly healthy lifestyle.
Social imaginary; Biosciences; Midia divulgation; Rhetoric of life and health
Sources: Luz et al.3; Luz, Sabino6; Silva, 15 Barthes, 16.
Sources: Luz et al.3; Luz, Sabino e Mattos6; Sfez12; Silva15; Aristóteles16; Moles18; Barthes17; Epstein18;Joly21.
