This paper aims to reflect on the path of experimentation of institutional support within the sphere of the Maternity Hospital and Perinatal Network Qualification Plan (PQM) in northeastern Brazil and the Amazon region. The context in which the experience was developed, the strategies, the work process and the reflections resulting from institutional support practices during this process of experience and intervention were taken into consideration. These institutional support practices were developed in a private institution in a Brazilian municipality located in the Amazon region between 2010 and 2011. Even though these practices occurred in contexts that were potentially adverse to fulfillment of this plan, it can be affirmed that this device is an innovative and effective means for promoting groupings and healthcare teams that are more cohesive and co-responsible with movements towards changes in practices.
Institutional support; Humanization of healthcare practices; Public health; Healthcare policy