AIDS in posters: representations on sexuality and Aids prevention in December 1st campaigns in Brazil (2013-2017)

The article sought to analyze representations of sexuality and prevention on posters produced by the Department of Chronic Conditions Diseases and Sexually Transmitted Infections (DCCI) stemming from the combination prevention (CP) guidelines adopted in 2013. A descriptive and documental content analysis of posters relative to the World Aids Day (December 1^st) was carried out (2013-2017). Results indicate that relational aspects of condom use appear to be less relevant, and increments of the individualization of care under the logic of “know your status” are becoming stronger. It is also possible to notice preventive alternatives, by way of the tripod symbol: “condom, test and pill”, or new technologies such as PrEP and PEP. This suggests that the CP has been guiding the DCCI campaigns since its launch, as opposed to previous campaigns focusing on target populations and male condoms.

Aids; Campaigns; Prevention; Sexuality