The use of the media as a factor of social inclusion

Abstract:

The Rádio Z is an extension project of the Publicity and Propaganda (PP) course in partnership with the Journalism course at the Catholic University Dom Bosco and the Pestalozzi Association of Campo Grande (APCG). The methodology consists of editing a one-minute program to be broadcast on local stations. It appears that students put into practice the theory received in the classroom and know another reality. For Pestalozzi students, there is an improvement in self-esteem and improvement of vocal techniques.

Keywords:
radio; Advertising and Marketing; Journalism; social inclusion