Resiliencia en los mercados callejeros: un estudio en el contexto brasileño

Gerhard, Felipe; Peñaloza, Verónica

doi:10.20435/inter.v19i4.1699

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Artigos • Interações (Campo Grande) 19 (04) • Oct-Dec 2018 • https://doi.org/10.20435/inter.v19i4.1699 copiar

Resiliencia en los mercados callejeros: un estudio en el contexto brasileño

Autoría SCIMAGO INSTITUTIONS RANKINGS

Resumen:

Esta investigación tiene como objetivo analizar, desde la perspectiva de la resiliencia, la construcción colectiva y la representación de una feria que hacen sus actores. Con este fin, se llevó a cabo un estudio exploratorio, de carácter cualitativo, con los vendedores de una gran feria libre de la ciudad de Fortaleza. Los resultados indican que las principales razones que promueven su crecimiento, reducción o estabilidad no se limitan a factores puramente financieros; la resiliencia de las libres trasciende la perspectiva mercadológica, alcanzando también, dimensiones sociales y culturales.

Palabras clave:
resiliencia; mercados callejeros; representaciones sociales

Authors	Context	Definitions	Proprieties
Hollnagel, Woods, and Leveson (2006)HOLLNAGEL, E.; WOODS, D. D.; LEVESON, N. Resilience engineering: concepts and precepts. Aldershot: Ashgate, 2006.	Engineering	The ability to sense, recognise, adapt and absorb variations, changes, disturbances, disruptions and surprises	Recognise; Adapt; Absorb
Holling (1973)______. Resilience and stability of ecological systems. Annual Review of Ecology and Systematics, v. 4, n. 1, p. 1-23, 1973.	Ecological Systems	The measure of the persistence of systems and of the ability to absorb change and disturbance and still maintain the same relationships between state variables	Persist; Absorb; Maintain
Walker et al. (2004)WALKER, B. et al. Resilience, adaptability and transformability in social ecological systems. Ecology and Society, v. 9, n. 2, p. 1-9, 2004.	Socio-Ecological Systems	The capacity of a system to absorb a disturbance and reorganise while undergoing change while retaining the same function, structure, identity and feedback	Absorb; Reorganize; Retain
Carpenter et al. (2001)CARPENTER, S. et al. From metaphor to measurement: resilience of what to what? Ecosystems, v. 4, n. 8, p. 765-81, 2001.	Socio-Ecological Systems	The magnitude of disturbance that a system can tolerate before it transitions into a different state that is controlled by a different set of processes	Tolerate
Rutter (2006)RUTTER, M. Implications of resilience concepts for scientific understanding. Annals of the New York Academy of Sciences, v. 1094, n. 1, p. 1-12, 2006.	Psychology	Resilience is an interactive concept that refers to a relative resistance to environmental risk experiences, or the overcoming of stress or adversity	Resist; Overcome
Herrman et al. (2011)HERRMAN, H. et al. What is resilience? The Canadian Journal of Psychiatry, v. 56, n. 5, p. 258-65, 2011.	Psychology	Resilience is understood as referring to positive adaptation, or the ability to maintain or regain mental health, despite experiencing adversity	Adapt; Maintain; Regain
McDonald (2006)MCDONALD, N. Organisational resilience and industrial risk. In: HOLLNAGEL, E., WOODS, D. D.; LEVESON, N. (Ed.). Resilience engineering: concepts and precepts. Hampshire: Ashgate, 2006. p. 155-79.	Organisational	Resilience conveys the properties of being able to adapt to the requirements of the environment and being able to manage the environments variability	Adapt; Manage
Burnard and Bhamra (2011)BURNARD, K.; BHAMRA, R. Organisational resilience: development of a conceptual framework for organisational responses. International Journal of Production Research, v. 49, n. 18, p. 5581-99, 2011.	Organisational Systems	Resilience is the emergent property of organisational systems that relates to the inherent and adaptive qualities and capabilities that enable an organisation adaptive capacity during turbulent periods.	Adapt;
Briguglio et al. (2009)BRIGUGLIO, L. et al. Economic vulnerability and resilience: concepts and measurements. Oxford Development Studies, v. 37, n. 3, p. 229-47, 2009.	Economic Systems	The policy-induced ability of an economy to withstand or recover from the effects of such shocks	Withstand; Recover
Soumagne et al. (2009)SOUMAGNE, A. et al. Retail planning for cities sustainability. DGALN/Plan Urbanisme Construction Architecture, Paris, 2009.	Urban Retail	Capacity to regenerate the commercial urban tissue of a pole, a neighbourhood, a centre. This regeneration, however, on several material and human facets of commerce and on attractiveness in terms of costumers and distance from residence and workplace vis-à-vis a specific pole.	Regenerate

Defining Groups	J Value	M Value	Main Words and Expressions
Population Growth	19	68	Population is increasing; Increasing of population; Population growth
Competitiveness	19	59	Competitiveness; Supermarkets; Shopping malls; Imported products
Current National Conjecture	16	49	Development; National Economy; Increase of income of low income classes
Unemployment	68	243	Unemployment; Difficulty in obtaining employment; Lack of job
Entrepreneurship	28	91	Financial independence; Own business; Individual entrepreneur program
Spatial Limitation	42	159	Space; Crowded space; Lack of space; Lack of space to growth
Lack of Infrastructure	8	26	Lack of infrastructure; Lack of bathrooms; Lack of organization
Positive Image	10	26	People likes trade fair; Well seen; Very well-known; Very popular
Insecurity	12	37	Insecurity; Thief; Lack of security; Violence
Labour and Income Opportunity	30	86	Opportunity of job; Source of income; Opportunity to earn the own money
Public Policies	19	63	Government; Lack of politic interest; Lack of investment; Public oversight
Tradition	7	14	Tradition; Historic; Traditional
Trade Fair Transfer	5	16	The trade fair will end up; The trade fair will be removed; Due to the trade fair transfer
Tourism and Leisure	9	27	Tourism; Open on Sundays; Day off; Hobby
Variety and Novelty	5	16	Quantity of products; Search for variety; Novelty

Universidade Católica Dom Bosco Av. Tamandaré, 6000 - Jd. Seminário, 79117-900 Campo Grande- MS - Brasil, Tel./Fax: (55 67) 3312-3373/3377 - Campo Grande - MS - Brazil
E-mail: suzantoniazzo@ucdb.br

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[1] Felipe Gerhard: PhD. student, Postgraduate Program of Administration at Universidade Estadual do Ceará. E-mail: gerhard.sousa@aluno.uece.br

Governmental Level	• Modify positively the image of the environment • Improve local access roads • Intensify local security • Expansion and structural reform (e.g., sidewalks, internal space, parking, stands) • Improve hygiene conditions • Promote financial and business education • Tourism expansion • Limit the insertion of large enterprises nearby
Systemic Level	• Economic growth and diversity • Highlight cultural values, entertainment, and leisure • Long-term planning • Strong and responsible leadership • Creation and divulgation of festivals • Aesthetical concern
Individual Level	• Learning • Establish solid interpersonal relationships with customers and competitors • Value strengths and competitive advantages • Develop competitive strategies (negotiation, promotion, discount, folders with products) • Self-organization • Focus on innovation