Abstract:
This theoretical essay discusses the international trade promotion actions carried out by Trade Promotion Organizations (TPOs), aimed at Micro, Small, and Medium Enterprises (MSMEs), in the view of internationalization theories. The work involves the understanding of the challenges of MSMEs for internationalization; it clarifies how the TPOs reach MSMEs; it describes the explanatory theories of internationalization processes; and it identifies relations between products and services of the TPOs with the theories of internationalization. The work contributes to understanding the performance of TPOs, highlighting their complementary role in the internationalization of companies by identifying opportunities, integrating international networks, and offering support to compensate for competitive imbalances in the global value offer.
Keywords:
internationalization of companies; policies to support internationalization; export promotion agencies