Abstract
The text problematizes different dimensions of the "new middle class", especially approaches of media discourse which depart from associations to class fractions of different economic capital. In thinking the "new middle class" as a relational notion, it observes the phenomenon from the tensioning between different class fractions, considering its reflections in the life of the whole of society. It reflects on the ways in which the experience provided by the increase in consumption power is represented in the media amongst these subjects, referring to new experiences allowing them to perceive themselves and their social position, thus contributing to the conformation of their class identity and of their relation to other groups. Finally, based on theoretical work of Raymond Williams, the text approaches the "new middle class" as a cultural formation in its pre-emergent state, a social experience in progress, whose outcomes are not completely classifiable.
Keywords
New middle class; Social order; Structure of feeling; Media; Consumption