Environmental communication and sustainable tourism: A study on the conscious disposal of micro-waste on the beaches of Santos

ABSTRACT

The importance of environmental communication in raising awareness and educating tourists about the responsible disposal of micro-waste on the beaches of Santos is addressed. The role of media in shaping environmental perception is highlighted, emphasizing the need for effective strategies to tackle this often overlooked type of waste. The research, based on documentary analysis, content analysis, exploratory research, and a single-case study, identified a lack of information directed at tourists in the analyzed materials and the absence of a specific focus by public authorities on this issue. The use of innovative tools, such as Artificial Intelligence and Augmented Reality, is recommended to positively impact tourists during their stay. Despite its limitations, the study contributes by proposing strategies to reduce micro-waste, emphasizing the need for future research to assess the effectiveness of these approaches in the context of sustainable tourism.

Key words
Environmental Communication; Microwaste; Conscious Disposal; Beach Tourism