Automated speech and musical radio: first approximations

Lopez, Debora Cristina; Resende, Marcos; Borges, Daniel

doi:10.1590/1809-58442019110

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Arena • Intercom, Rev. Bras. Ciênc. Comun. 42 (1) • Jan-Apr 2019 • https://doi.org/10.1590/1809-58442019110 copy

Automated speech and musical radio: first approximations

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Abstract

In this article we present the initial results of a research that seeks to understand the role of speech automation through the use of synthesized voice without human recording in the musical radio. We then discuss the role of technology and automation in radio, and, through a theoretical view, approach the presentation of examples and the discussion of trends of this communicational phenomenon. We look at the object from the discussions of innovation, predominantly from the debate about adoption of innovation presented by Rogers (1983).

Keywords
Musical radio; Automation; Market; Innovation and artificial intelligence

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[1] Debora Cristina Lopez

Holds a PhD in Contemporary Communication and Culture from the Federal University of Bahia (Salvador, Brazil). She is a lecturer in the Graduate Program in Communication and in undergraduate course of Journalism at the Federal University of Ouro Preto (Mariana, Brazil). She is Coordinator of Institutional Communication at the Federal University of Ouro Preto. She coordinates the Convergence and Journalism Research Group (ConJor) and the Laboratory of Innovation in Journalism (Labin). She is the vice coordinator of the Intercom Radio and Audio Media Research Group (2015-2018, 2019-2020). She is communications director of RUBRA, the Association of University Radios of Brazil (2019-2020). She is the author of the book “Radiojornalismo Hipermidiático” (LabcomLivros, Portugal, 2010). E-mail: debora.lopez@ufop.edu.br..