Proposal of a Methodology of Stakeholder Analysis for the Brazilian Satellite Space Program

Oliveira, Mônica Elizabeth Rocha de; Perondi, Leonel Fernando

doi:10.5028/jatm.2012.04015011

Abstract:

To ensure the continuity and growth of space activities in Brazil, it is fundamental to persuade the Brazilian society and its representatives in Government about the importance of investments in space activities. Also, it is important to convince talented professionals to place space activities as an object of their interest; the best schools should also be convinced to offer courses related to the space sector; finally, innovative companies should be convinced to take part in space sector activities, looking to returns, mainly in terms of market differentiation and qualification, as a path to take part in high-technology and high-complexity projects. On the one hand, this process of convincing or, more importantly, committing these actors to space activities, implies a thorough understanding of their expectations and needs, in order to plan how the system/organization can meet them. On the other hand, if stakeholders understand how much they can benefit from this relationship, their consequent commitment will very much strengthen the action of the system/organization. With this framework in perspective, this paper proposes a methodology of stakeholder analysis for the Brazilian satellite space program. In the exercise developed in the article, stakeholders have been identified from a study of the legal framework of the Brazilian space program. Subsequently, the proposed methodology has been applied to the planning of actions by a public organization.

Keywords:
Brazilian Space Program; Stakeholders Analysis; Management of Organizations

Full text available only in PDF format.

REFERENCES

Araújo Jr., J.P., 2008, "Análise de stakeholders: um estudo exploratório", Revista Eletrônica de Educação e Tecnologia do SENAI-SP, Vol. 2, No 4, Retrieved in February 6, 2012, from http://revistaeletronica.sp.senai.br/index.php/seer/ article/view/30/41
» http://revistaeletronica.sp.senai.br/index.php/seer/ article/view/30/41
Boaventura, J.M.G., Fischmann, A.A., 2007, "Um método para cenários empregando stakeholder analysis: um estudo no setor de automação comercial", Revista da Administração: São Paulo, Vol. 42, No. 2, pp. 141-154.
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Carroll, A. B., Buchholtz A. K., 2000, "Business & Society, Ethics and Stakeholder Management", 4th ed., South-Westem Educational Publiching, Ohio.
Costa Filho, E. J., 2000, "A política cientifica e tecnológica no setor aeroespacial brasileiro: da institucionalização das atividades ao fim da gestão militar - uma análise do período 1961-1993", Campinas, SP.
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Gremaud, A. P. et al, 2003, "Manual de economia", 4ª ed., São Paulo, SP: Saraiva.
Svendsen, A., 1998, "The Stakeholder strategy profiting from collaborative business relationships", lst edition, San Francisco: Berret-Koehler Publishers Inc.
Weiss, J. W., 2009, "Business Ethics: A Stakeholder and Issues Management Approach", 5th ed., Mason, Ohio: South-Western Cengage Learning Forth Worth, USA: Dryden Press.
Wood, D. J., 1990, "Business and Society", Pittsburg: Haper Collins.

Publication Dates

Publication in this collection
Jan-Mar 2012

History

Received
21 Oct 2011
Accepted
14 Jan 2012

This is an Open Access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

[1] Araújo Jr., J.P., 2008, "Análise de stakeholders: um estudo exploratório", Revista Eletrônica de Educação e Tecnologia do SENAI-SP, Vol. 2, No 4, Retrieved in February 6, 2012, from http://revistaeletronica.sp.senai.br/index.php/seer/ article/view/30/41
» http://revistaeletronica.sp.senai.br/index.php/seer/ article/view/30/41

[2] Boaventura, J.M.G., Fischmann, A.A., 2007, "Um método para cenários empregando stakeholder analysis: um estudo no setor de automação comercial", Revista da Administração: São Paulo, Vol. 42, No. 2, pp. 141-154.

[3] Branco, M.S.A. et al, 2009, "Stakeholder value analysis of architecture altematives for sustainable space systems developments", Sixth International Aerospace Congress IAC'09, Moscow State University, August, pp. 23-27.

[4] Carroll, A. B., Buchholtz A. K., 2000, "Business & Society, Ethics and Stakeholder Management", 4th ed., South-Westem Educational Publiching, Ohio.

[5] Costa Filho, E. J., 2000, "A política cientifica e tecnológica no setor aeroespacial brasileiro: da institucionalização das atividades ao fim da gestão militar - uma análise do período 1961-1993", Campinas, SP.

[6] Fleischer, C. S., Bensoussan, B., 2007, "Business and competitive analysis methods: effective application of new and classic methods", Pearson Education: FT Press, New Jersey.

[7] Freeman, C., 1988, "Innovation and the strategy of the firm", In: Freeman, C., The economics of industrial innovation. Harmondsworth: Penguin Books Ltda.

[8] Gremaud, A. P. et al, 2003, "Manual de economia", 4ª ed., São Paulo, SP: Saraiva.

[9] Svendsen, A., 1998, "The Stakeholder strategy profiting from collaborative business relationships", lst edition, San Francisco: Berret-Koehler Publishers Inc.

[10] Weiss, J. W., 2009, "Business Ethics: A Stakeholder and Issues Management Approach", 5th ed., Mason, Ohio: South-Western Cengage Learning Forth Worth, USA: Dryden Press.

[11] Wood, D. J., 1990, "Business and Society", Pittsburg: Haper Collins.

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