THE LITERATURE REVIEW OF TECHNOLOGY ADOPTION MODELS AND THEORIES FOR THE NOVELTY TECHNOLOGY

ABSTRACT

This paper contributes to the existing literature by comprehensively reviewing the concepts, applications and development of technology adoption models and theories based on the literature review with the focus on potential application for the novelty technology of single platform E-payment. These included, but were not restricted to, the Theory of Diffusion of Innovations (DIT) (Rogers, 1995), the Theory of Reasonable Action (TRA) (Fishbein and Ajzen, 1975), Theory of Planned Behavior (TPB) (Ajzen, 1985, 1991), Decomposed Theory of Planned Behaviour, (Taylor and Todd, 1995), the Technology Acceptance Model (TAM) (Davis, Bogozzi and Warshaw, 1989, Technology Acceptance Model 2 (TAM2) Venkatesh and Davis (2000) and Technology Acceptance Model 3 (TAM3) Venkatesh and Bala (2008). These reviews will shed some light and potential applications for technology applications for future researchers to conceptualize, distinguish and comprehend the underlying technology models and theories that may affect the previous, current and future application of technology adoption.

Keywords
TAM; TRA; TBP; DIT; TTF; technology adoption; single platform E-payment