THE DISCURSIVE GENRE POSTER AS A MECHANISM OF PERSUASION: AN ANALYSIS OF DIALOGIC RELATIONS IN NAZI UTTERANCES

Abstract

This article presents an analysis of the dialogic relations established through the discursive genre of the poster. For this purpose, we investigate two Nazi posters that circulated in Germany during Adolf Hitler's authoritarian and eugenic regime. The research aims to identify, in the utterances under examination, how the verbal-visual language of this social mode of expression constructs, dialogically, meanings, making it a mechanism of social persuasion. For this analytical endeavor, we draw on the socio-historical-dialogic theory of the Bakhtin Circle, as well as subsequent studies by Brazilian scholars who expand the scope of dialogic-discursive investigation into verbal-visuality (Brait, 2009, 2013). The results reveal that Nazi utterances, conveyed through the discursive genre of the poster, fulfilled their social function of persuasion, contributing to the enunciative project of their creator: fostering a collective mindset against Jews.

Keywords:
Dialogic Discourse Analysis; Discursive Genre; Poster; Nazi Advertising