Abstract:
This article aims to detect elements of the contemporary social crisis within the Brazilian culture, in view of the possibility of a critical reading about the Brazilian Northeast, from an analysis of the novel A paíxão de Amâncio Amaro, by André Laurentino. Thus, the poorest region of Brazil is part of a consumerist practice confirmed in the forms of the predatory capitalism without corresponding concrete possibilities for social advancement of its population. This work also addresses questions about the inner conflicts of their characters in an action scenario marked by strong backwardness. In that context, several symbols of culture lose their meaning in favor of postures that relegate them to an inferior plan, with regard only to the claim symbols of the alienated consumption.
Keywords:
Contemporary literature; Brazilian Northeast; Consumer society