Open-access THE ESSENTIAL COMPETENCIES OF SPORTS MANAGERS FOR THE EFFECTIVE MANAGEMENT OF ASSOCIATIVE CLUBS

Abstract

The study identified essential competencies for managing associative clubs, using a quantitative and descriptive approach. Online questionnaires were applied to 17 managers of socio-sports clubs in São Paulo, affiliated with the Brazilian Clubs Committee. Results highlighted leadership, communication, and conflict management as core competencies, alongside the need for continuous training in governance and innovation. Main challenges included conflict mediation, team motivation, and financial management. It was concluded that training programs should integrate technical and behavioral competencies with innovative and sustainable practices.

Keywords
Sports management; Professional competence; Sport clubs; Professional training

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Universidade Federal do Rio Grande do Sul Rua Felizardo, 750 Jardim Botânico, CEP: 90690-200, RS - Porto Alegre, (51) 3308 5814 - Porto Alegre - RS - Brazil
E-mail: movimento@ufrgs.br
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