The paper is about perceptions of Brazilian society concerning the cash transfer program Bolsa Família of Brazilian government obtained in a national survey. It indicated that population recognizes the program and understands that it is being used in an appropriated way, even though considering problems in its execution. Important differences occurred in the opinion of those who knew beneficiaries comparing with those who didn't. The first group manifested positive opinion and criticized less then the second. The paper concludes that the program acquired legitimacy in the Brazilian society, considering the knowledge of this policy and supporting its existence. It argues for the importance of searching and considering the public opinion as a fundamental element of public policy assessing.
policy assessing; public opinion; social policy; cash transfer; institutional image
