Public opinion and new communication strategies in the audiovisual industry: the case of Netflix and Sense8

Abstract

Streaming audiovisual operators are breaking the contemporary audiovisual ecosystem with a growing and majority influence in urban young people, firstly, to constitute a serious competition for traditional television channels. In addition to this, social networks and the interactivity that audiovisual contents provide with audiences are also a paradigm change in public activity. In this context, this article analyzes the situation of public opinion and communicative crisis that occurred from the cancellation of content (the Sense8 series of Netflix, 2017) and the impact on social networks (Twitter). Among its conclusions is a novel strategy by this new audiovisual company to respond and integrate in their discourse and productive practices the demands of their audiences.

communication in crisis; audiovisual operators; Netflix; Twitter; Sense8