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Presidential candidates in the ideological debate: content analysis of economic programs in 2018’s elections

Abstract

The 2018 elections marked the emergence of important changes in the Brazilian political scenario with the election of Jair Bolsonaro to the Presidency, highlighting the perennial debate about the ideological classification of Brazilian parties. With this scenario, the main focus of this article is to analyze the economic plans of the four best-voted candidates (along with PSL’s Bolsonaro – PT’s Fernando Haddad, PDT’s Ciro Gomes and PSDB’s Geraldo Alckmin) based on content analysis, trying to allocate those political parties in the left-right scale. Based on this methodology, this paper differs from the predominant quantitative method used in papers with same focus. When it comes to economic plans, it was plausible to put the four parties in the traditional ideological scale: PSDB’s plan between center and right, with PT and PDT on the left, and 2018’s winner PSL on the right.

ideological classification; content analysis; economic plans; left; right

Centro de Estudos de Opinião Pública da Universidade Estadual de Campinas Cidade Universitária 'Zeferino Vaz", CESOP, Rua Cora Coralina, 100. Prédio dos Centros e Núcleos (IFCH-Unicamp), CEP: 13083-896 Campinas - São Paulo - Brasil, Tel.: (55 19) 3521-7093 - Campinas - SP - Brazil
E-mail: rop@unicamp.br