Expressão emocional no exercício da atividade empreendedora por mulheres

Hilka Vier Machado Sobre o autor

Resumos

As emoções são elementos centrais na conformação das identidades de empreendedores, as quais, por sua vez, orientam a ação gerencial. Em se tratando de empreendedoras, estudos têm apontado evidências de alguns traços predominantes no estilo de gestão, possivelmente associados à manifestação de emoções no exercício profissional. Apesar disso, não há estudos que abordem como foco central a expressão emocional de empreendedores. Sendo assim, este estudo foi realizado junto a 15 empreendedoras, a fim de conhecer a vivência emocional e o exercício do papel empreendedor, contribuindo, assim, para melhor compreensão da ação gerencial. Trata-se de um estudo exploratório e qualitativo, sendo que o instrumento de coleta de dados foi a entrevista aberta e os dados foram analisados com suporte do software Nvivus. Foram identificadas as seguintes formas de emoções na atividade gerencial: a) gerenciamento das emoções; b) a presença de emoções no exercício da atividade gerencial; c) a utilização da emoção no gerenciamento; d) as emoções e o estágio de desenvolvimento dos negócios; e) contra as emoções: em busca da racionalidade. No conjunto das categorias pode ser confirmada a presença de emocionalidade no processo de gerenciamento dos empreendimentos.


Emotional are central elements in the identity of entrepreneurs. When we talk about women entrepreneur, studies have discussed some predominant lines in their administration style, possibly linked with emotionality at the work. In spite of this, there is no studies focus on this subject. So, this study was developed with 15 women entrepreneur, in order to explore the entrepreneurs’ emotional meanings and the relationship with managerial activity. Its an exploratory and qualitative study, and the data were collected using open interview and data were analyzed using the software Nvivus. They spoke about the following forms of emotions in the managerial activity: a) management of emotions; b) the emotions in the management; c) the use of emotion in the management; d) emotions and the development level of businesses and finally, e) against emotions: in search of the rationality. To sum up the study concluded that emotionality is present in the management by women entrepreneurs


ARTIGO

Expressão emocional no exercício da atividade empreendedora por mulheres

Hilka Vier Machado

Profª Administração/Universidade Estadual de Maringá

RESUMO

As emoções são elementos centrais na conformação das identidades de empreendedores, as quais, por sua vez, orientam a ação gerencial. Em se tratando de empreendedoras, estudos têm apontado evidências de alguns traços predominantes no estilo de gestão, possivelmente associados à manifestação de emoções no exercício profissional. Apesar disso, não há estudos que abordem como foco central a expressão emocional de empreendedores. Sendo assim, este estudo foi realizado junto a 15 empreendedoras, a fim de conhecer a vivência emocional e o exercício do papel empreendedor, contribuindo, assim, para melhor compreensão da ação gerencial. Trata-se de um estudo exploratório e qualitativo, sendo que o instrumento de coleta de dados foi a entrevista aberta e os dados foram analisados com suporte do software Nvivus. Foram identificadas as seguintes formas de emoções na atividade gerencial: a) gerenciamento das emoções; b) a presença de emoções no exercício da atividade gerencial; c) a utilização da emoção no gerenciamento; d) as emoções e o estágio de desenvolvimento dos negócios; e) contra as emoções: em busca da racionalidade. No conjunto das categorias pode ser confirmada a presença de emocionalidade no processo de gerenciamento dos empreendimentos.

ABSTRACT

Emotional are central elements in the identity of entrepreneurs. When we talk about women entrepreneur, studies have discussed some predominant lines in their administration style, possibly linked with emotionality at the work. In spite of this, there is no studies focus on this subject. So, this study was developed with 15 women entrepreneur, in order to explore the entrepreneurs’ emotional meanings and the relationship with managerial activity. Its an exploratory and qualitative study, and the data were collected using open interview and data were analyzed using the software Nvivus. They spoke about the following forms of emotions in the managerial activity: a) management of emotions; b) the emotions in the management; c) the use of emotion in the management; d) emotions and the development level of businesses and finally, e) against emotions: in search of the rationality. To sum up the study concluded that emotionality is present in the management by women entrepreneurs.

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  • Adler, N. Global Leaders: Women of influence in work in powel, G. N. Handbook of Gender & Work London: Sage, 1999.
  • Albrow, M. Sine Ira et Studio or do organizations have feelings? Organizational Studies, 13/3, p.313-29, 1992.
  • Ashforth, B.; Humphrey, R. Emotional labor in service roles: the influence of identity. Academy of Management, 18(1), p.88-115, 1993.
  • Ashforth, B; Humphrey, R.H. Emotion in the workplace: a reappraisal. Human Relation, 48, p.97-125, 1995.
  • Ashkanasy, N. M.; Hartel, C. e Zerbe, W. Emotions in the workplace Westport: Quorum Books, 2000.
  • Averill, J.R. The emotions in Epstein, S. The self-concept: a review and the proposal of an integrated theory of personality. Personality: basic issues and current research. Englewwod Cliffs: Prentice-Hall, 1980.
  • Bagozzi, R; Wong, N.; Yi, Y. The role of culture and gender in the relationship between positive and negative affect. Cognition and Emotion, 13(6), p. 641-72, 1999.
  • Boudens, C. The story of work: a narrative analysis of workplace emotion. Organization Studies, 26(9), 2005.
  • Chell, E; Haworth, J.; Brearley, S. The entrepreneurial personality. Concepts, cases and categories. London: Routledge, 1991.
  • Davidson, M.; Burke, R. Women in management London: Paul Chapman Publishing Lt, 1994.
  • Demo, P. Teoria Para que? Revista Eletrônica de Gestão Organizacional, v. 3, 2, mai/ago 2005. Disponível em: www.gestaoorg.dca.ufpe.br
  • Dumouchel, P. Émotions- essai sur le corps et le social. Institut Synthélabo pour le proghrès de la connaissance, 1999.
  • Fineman, S. Emotion in organizations Second Edition. London: Sage, 2000.
  • Fredrickson, B. Extracting meaning from past affective experiences: the importance of peaks, ends and specific emotions. Cognition and Emotion, 14(4), p.577-606, 2000.
  • Gartner, W. & Birley, S. Introduction to the special issue on qualitative methods in entrepreneurship research. Journal of Business Venturing, 17, p. 387-395, 2002.
  • Gelder, B.; Vroomen, J. The perception of emotions by ear and by eye. Cognition and Emotion, 14(3), p.289-311, 2000.
  • George, J.M. Emotions and leadership. Human Relations, 53(8), p. 1027-55, 2000.
  • Gilligan, C. In a different voice 35th ed. Cambridge: Harvard University Press, 1998.
  • Gnyawali, D. R; Rogel, D. S. Environments for entrepreneurship development: key dimension and research implications. Entrepreneurship Theory and Practice, 18(4), p.43-62, 1994.
  • Godoy, A.S. Refletindo sobre critérios de qualidade da pesquisa qualitativa. Revista Eletrônica de Gestão Organizacional. V. 3, 2, mai/ago 2005. Disponível em: www.gestaoorg.dca.ufpe.br
  • Gondim, S.; Siqueira, M. Emoções e afetos no trabalho. In: Zanelli, J.; Borges-Andrade, J; Bastos, A. Psicologia, organizações e trabalho no Brasil. Porto Alegre: Artmed, p. 207-236, 2004.
  • Griffiths, P. E. What emotions really are: the problem of psychological categories Chicago: The University of Chicago Press, 1997.
  • Gross, J. Emotion regulation: past, present, future. Cognition and Emotion, 13(5), p.551-73, 1999.
  • Hess,V. et alii. Emotional expressivity in men and women: stereotypes and self perceptions. Cognition and Emotion, 14(5), p. 609-642, 2000.
  • Hochschild, A.R. Emotion, work, feeling rules and social structure. American Journal Sociology, 85, 3, 1979.
  • Hoschschild, A.R. The managed heart. Commercialization of human feeling. London: University of California Press, 1983.
  • Kets de Vries, M. F. Organizational paradoxes. Second Edition. London: Routledge, 1995.
  • Kemper, T. Social Models in the explanation of emotions. In: Lewis, M.; Haviland-Jones. Handbook of Emotions. Second Edition. London: The Guilford Press, 2000.
  • Le Breton, D. Les passions ordinaires. Anthropologie des émotions. Paris: Armand Colin, 1998.
  • Lewis, K. M. When leaders display emotion: how followers respond to negative emotional expression of male and female leaders. Journal of Organizational Behavior, 21, p.221-234, 2000.
  • Lewis, M.; Haviland-Jones, J.M. Handbook of emotions Second Edition. London: The Guilford Press, 2000.
  • McCarthy, D. E. Emotions are social things: an essay in the Sociology of Emotions. In: Franks, D. e McCarthy, D. The Sociology of Emotions: original essays and research papers. London: Jai Press Inc, 1989.
  • McClelland, D. C. Characteristics of successful entrepreneurs. The Journal of Creative Behavior, 21(3), p.219-33, 1986.
  • McGrath, R. G.; Macmilan, J.C. More like each other than anyone else? A cross-cultural sudy of entrepreneurial perceptions. Journal of Business Venturing, 7, p. 419-29, 1992.
  • Mumby, D.; Putnam, L. The politics of emotion: a feminist reading of bounded rationality. Academy of Management Review, 17(3), p.465-503, 1992.
  • Perinbanayagam, R.S. Signifying emotions in The Sociology of Emotions. In: Franks, D. e McCarthy, D. The Sociology of Emotions: original essays and research papers. London: Jai Press Inc, 1989.
  • Perren, L.; Ram, M. Case-study method in small business and entrepreneurial research. International Small Business Journal 22,1, p.83-101, 2004.
  • Schaubroeck, J.; Jones, J. Antecedents of workplace emotional labor dimensions and moderators of their effects on physical symptoms. Journal of Organizational Behavior, Special Issue: Emotions in Organizations, v. 21. mar 2000
  • Schwarz, N. Emotion, cognition and decision making. Cognition and Emotion, 14(4), p. 433-440, 2000.
  • Simon, V.M. Les émotions de A à Z. Sciences Humaines, jan, 68, p.16-18, 1997.
  • Schmidt, M.C. Emoções no grupo de trabalho: um estudo de história oral de vida 2006. 306 f. Dissertação (Mestrado) Programa de Mestrado Acadêmico em Administração, Universidade do Vale do Itajaí, Biguaçu, 2006.
  • Swan, E. Managing emotion. In: Tanton, M. Women in management, London: Routledge, 1994.
  • Tanton, M. Women in management London: Routledge, 1994.

Datas de Publicação

  • Publicação nesta coleção
    24 Out 2014
  • Data do Fascículo
    Set 2006
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