This study analyzes the institutionalization of habits and routines in managerial accounting in industries in the furniture pole of São Bento do Sul / SC in the period from 2003 to 2007. A descriptive survey study was done, using both quantitative and qualitative approaches. The population comprises 73 medium-sized industries associated with SINDUSMOBIL. Contacts were made with the managerial accountant or the person responsible for the financial department of 25 industries randomly selected. Based on the survey a non-probability sample was chosen, consisting of 15 industries. The survey results show changes in the managerial accounting activities, reduction in time spent on mechanistic activities and an increase in time for support management activities. These changes in the activities and functions of managerial accounting resulted in the institutionalization of new habits and routines. Based on the interviews it can be concluded that the institutionalization of habits and routines in managerial accounting occurred in some industries with to a greater or lesser extent
Institutionalization; Habits; Routines; Managerial accounting; Furniture industries