Abstract
This documentary research investigated the social representations of the youth in matters of the newspaper Folha de S.Paulo. The search for the reports took place on the website of the newspaper, having as inclusion criteria the descriptors: “juventude”, “jovem” - published in the period between 01/01/2014 and 12/31/2014. A total of 165 youth reports were recorded and organized variables: a) number of entry into the bank, b) notebook, c) year and d) version - online or printed. For data analysis, three procedures were performed: analysis of descending hierarchical classification, analysis of similarity of the textual corpus provided by the materials with use of the application software Iramuteq, as well as Bardin’s content analysis. The results show one of the social representations of the São Paulo media about youth evidenced in the three analyses, related to problems involving young people. The social representation of youth is anchored in a socially shared knowledge of young people through negative information attributed to young people with no education or professional qualification, low income and no work. The press was also shown to point to aspects that contemplate the idea of youth: a more transient one, conceived by aspects of human development, such as development of skills, entry into the adult world and prospects for the future, and another, more conservative, focused on problems and lack of youth perspectives.
Keywords:
Youth; Social Representations; Newspaper
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