The objective of this study was to adapt The Socially Responsible Consumer Behavior Scale -ECSRC (Roberts, 1996) to Brazil. The main objective of this scale is to evaluate to what degree consumers who tend to express conduct which indicates social responsibility take this conduct into consideration at the moment of product acquisition. Two hundred ninety-eight university students (average 21 yrs old, d.p. = 4.60, 72.4% female) participated in this study. Three factors, which explain 41.1% of the total variance were found through an analysis of the principal axes (PAF) with a Promax rotation. The first factor grouped five items together and was called environmental concern (a = 0.90), the second, concern about recycling, was composed of four items (a = 0.75) and, finally, six items from the scale were grouped together in the third factor called social concern (a = 0.70). These results are coherent with the conception that multiple factors are necessary to evaluate consumer behavior, and also, suggest the adequacy of the ECSRC to the Brazilian context.
environmental and social concern; recycling; constructs validation
